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Elsa Schiaparelli was a revolutionary of twentieth-century fashion because of her creative collaborations with such artists as Jean Cocteau and Salvador Dali and her unique, avant-garde designs. However, the impact of her inventive perfume creations is often overlooked. As early as 1928, Parfums Schiaparelli started producing unconventional perfumes that stunned the world with their boldness and the originality of their packaging, such as the Shocking fragrance, whose bottle was modeled after Mae West s curvaceous figure. This lavishly illustrated volume is a celebration of the house s perfume innovations, with each chapter dedicated to one of their striking fragrances. Never-before-published advertising images and documents from the brand s archives accompany the distinctive packaging designs that contributed to the perfumes immense success, while engaging texts penned by journalist Antigone Schilling offer insider anecdotes and in-depth discussions of Schiaparelli s revolutionary approach to perfume. The cultural impact of Schiaparelli s perfumes will fascinate admirers of the bold women of twentieth-century fashion and those who were enchanted by Schiaparelli and the Artists.

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Elsa Schiaparelli was a revolutionary of twentieth-century fashion because of her creative collaborations with such artists as Jean Cocteau and Salvador Dali and her unique, avant-garde designs. However, the impact of her inventive perfume creations is often overlooked. As early as 1928, Parfums Schiaparelli started producing unconventional perfumes that stunned the world with their boldness and the originality of their packaging, such as the Shocking fragrance, whose bottle was modeled after Mae West s curvaceous figure. This lavishly illustrated volume is a celebration of the house s perfume innovations, with each chapter dedicated to one of their striking fragrances. Never-before-published advertising images and documents from the brand s archives accompany the distinctive packaging designs that contributed to the perfumes immense success, while engaging texts penned by journalist Antigone Schilling offer insider anecdotes and in-depth discussions of Schiaparelli s revolutionary approach to perfume. The cultural impact of Schiaparelli s perfumes will fascinate admirers of the bold women of twentieth-century fashion and those who were enchanted by Schiaparelli and the Artists.

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